The best businesses are those that have been nurtured, and those that have evolved. They are the businesses that have seen the tough times but have gotten through with their flags still flying high. You can’t be handling your business in the same way you did during the 90’s and expect it to have the same amount of success. Change has to come along with time, and you have to evolve along with your business. So here is one such strategy that is in trend.
Make a face for your business
Something that most businesses are involved with today as part of their strategic marketing plan is executive headshot photography in Hong Kong. For those who are wondering what this is, it is a picture portraying some frontline players of the business. The uses of the corporate headshot vary greatly but it primarily functions to improve communication with clienteles, coworkers and other professionals. They’re utilized in a company’s promotional merchandise like brochures, newsletters, and website and so on.
A decent headshot photographer will have the skill to portray a range of personality types, from powerful, confident, and experienced, to approachable, warm, and amiable in the pictures. And these variations in appearance is what appeals to the large audience that the business is trying to capture.
Since marketing is all about the size of the audience you want to grab the attention of, you want your brand/product to be visible to a wider range of spectators. So when you look at it like that the words advertising and marketing go hand in hand. The better you advertise the more customers that line up outside your door.
Some people would prefer the face of their business to be one of their own, a key figure in their business, while others might prefer to have a well-known celebrity advertise their business for them. There is no hard and fast rule that says which is the better idea. Because it ultimately it comes down to the type of audience that your business needs to cater to. If it’s meant for the younger generation then a celebrity would be the way to go. And if it’s the older citizens of the country you want to appeal to then steer clear of celebrities.
It’s a big ask from the photographer to depict the individual on the picture as trustworthy, friendly, approachable, intelligent, stylish and all the characteristics that are needed to lure in the customers. The photograph should shine a benevolent light on the individual. But this is exactly what the people out there are looking for these days. A photograph grabs their attention more than just words and a good photograph at that can work wonders.